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Study Sheds Light on the Value of Brand Advocacy and Facebook
The social media marketing company Wildfire, which was recently acquired by Google, just released a study focused on brand advocacy and Facebook marketing campaigns. In this study, data was gathered...
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Facebook Tests ‘Like’ Prompt After Check-In
Continuing its mobile expansion, Facebook is testing a module that prompts members to Like a Page after checking in to a location. Currently Facebook users can check in to your business from their News...
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Facebook Tests News Feed Ad Unit for Non-Fans
Businesses will soon be able to reach a broader audience by advertising in the News Feeds of Facebook members who aren’t fans. This week the company began testing an ad unit that will give you the...
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Facebook Makes Minor, But Important Tweaks to Search Box
In more design news, Facebook appears to have made some tweaks to its search feature as part of its bigger plan to make it a more prominent part of the site. In a rather minor change, the list of...
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One Step Closer: Facebook Expands Sponsored Results Test
Facebook has expanded its search-based ads test, making Sponsored Results available through the Power Editor tool and the Ads API. Power Editor, which can be accessed through Ads Manager, has...
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Why You Should Mix Social and Email Strategies Together
The rise of social media has given you even more options to consider when creating outreach strategies. But while social networks have had a huge impact on growth, it’s important that you don’t ignore...
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Study Finds Link Between Yelp Ratings and Restaurant Reservations
Positive reviews can go a long way for businesses that rely on word-of-mouth marketing. While services like Twitter and Foursquare have given customers a new sounding board, Yelp‘s ratings still pack a...
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Upcoming Movie Trailer Debuts in a Google+ Hangout
Social underdog Google+ is getting the Hollywood treatment this month. Marking a first for the movie industry, the trailer for Steven Spielberg’s Lincoln will debut in a Google+ Hangout on September...
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Why You Shouldn’t Ditch Traditional Marketing for Social Media
Social media has quickly become a valuable asset for marketers, but despite its success, you shouldn’t ditch traditional methods just yet. According to digital marketer Jamie Grove, 34.5 percent of...
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Local Businesses Can Now Sell Gift Certificates on Yelp
Following the launch of Yelp Deals, the service has introduced a new marketing feature for local businesses: gift certificates. Businesses are now able to sell gift certificates direct to consumers...
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Study: Engagement Is Still the Most Popular ROI for Marketers
While it’s undeniable that social really does matter, many brands are still struggling to prove the value of social media for business. According to a recent study, just 16 percent of agencies and 12...
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LinkedIn Drives More Referral Traffic to Facebook than Google
According to PageLever, LinkedIn now drives more referral traffic to Facebook Pages than Google and Bing combined. The sudden boost can be attributed to Twitter‘s decision to no longer partner with...
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Traditional Marketing Drives Online Purchases, Not Social Media
A new study found that less than one percent of online purchases were influenced by social media. Although a direct link couldn’t be found, that doesn’t mean it’s time to jump ship. Forrester released...
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Foursquare’s ‘Always On’ Feature Is Good for Local Businesses
Local businesses who depend on word-of-mouth marketing could see a boost in foot traffic thanks to Foursquare‘s latest update. The location social network has introduced an Always On feature that lets...
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Facebook Brings Back Gifts, Enables the Sale of Physical Goods
After a two-year hiatus, Gifts are returning to Facebook in a limited test for U.S. members. Shuttered in 2010, Gifts allowed members to purchase digital goods for their friends. Thanks to the...
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Share Contact Information Through NFC-Enabled Moo Cards
Kiss your traditional business cards goodbye. Moo.com — the company behind the Facebook Timeline-themed cards that launched earlier this year — has gone high-tech. The company has added a programmable...
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Facebook’s Revamped Pages Browser Focuses on Interests, Not Popularity
Facebook is testing a new design for a section of its site previously known as “Discover Facebook’s Popular Pages.” Now sporting a new name, “Like Your Favorite Pages” aims to connect members with...
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Twitter Introduces Brand Surveys for Campaign Insight
Through Promoted Products, Twitter provides marketers with a unique opportunity to engage consumers. But in order to better measure and understand the value of those campaigns, the company has...
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Facebook Expands Promoted Posts to Personal Profiles
As a brand, you’re continuously competing with personal updates for News Feed presence. Promoted Posts offered you an advantage, but today Facebook has leveled the playing field. The social network...
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Spotlight on Startups: Elastic offers sales as a service
At Sprout Insights, we comb the web to bring you the most up-to-date and actionable resources on how to use social media to grow your business. To that end, we’re pleased to present the Sprout Insights...
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